With this link building glossary, you can quickly get to grasp the ins and outs of link building to obtain stronger PageRank and free organic traffic.

Link

In hypertext systems, a link is a reference point to another document. Such links are at times called hot links since they get you to other page when you simply click on them. This term is the most elementary term of this link building glossary.

Link Building

Link building is the systematic process of generating link-worthy content to build one-way and reciprocal inbound links to boost search engine ranking in the search engine result pages for each of the website pages.

Backlinks

Backlinks are links obtained by a web node (web page, directory, website, or top level domain) from another web node. Backlinks are also recognized as back links, incoming links, inbound links, inlinks, and inward links.

One-way Backlinks

One-way Backlinks are Backlinks that are pointing in one way only from internet site A to internet site B. Search engines would consider this as a vote to the destination site B and hence this will assist in increasing the Pagerank of site A.

Outbound backlinks

These are links that go out from a web site A to internet site B. Outbound backlinks are a drain on a site's total PageRank as they leak PageRank. To mitigate any possible losses, try to ensure outbound links are reciprocated. The outcome from reciprocal links can be possibly a loss or gain to your PageRank as it will depend on the PageRank of the webpages at each end and the number of links out from those web pages.

Reciprocal Links

These are Backlinks that are pointing to each other from website A to website B and the other way round. These have lower value when compared to one-way backlinks.

Internal Links

All these are links linking the internet pages within a web site. These links do contribute to the distribution of link juice to each of the website pages as well as for simplicity of navigation.

External Links

These are backlinks and reciprocal links that are not internal links.

Deep Linking

Building Backlinks to other than the domain home page is referred to as deep linking. This assist to boost the ranking of other pages in your site when you utilize the keyword as the anchor text for the inbound links. When combine with internal links, deep linking help in the ranking and general navigation of your web site.

PageRank

PageRank is a numeric value that shows how important a web page is on the world wide web . Google thinks that when one page links to another web page, it is effectively casting a vote for another web page. The more votes a web page has, the more important and vital it gets. The importance of the votes are determined by the importance of the web page that cast the vote. Google only rank each web page and not the web site and they are ranked from PageRank 0 to 10, the higher the number the stronger is the ranking. Each link to a webpage is a vote for that web page.

PageRank is measured by On Page Optimization and Off Page Optimization

On Page Optimization (30% Relevance) is decided by the 4 meta tags and content.
Off Page Optimization (70% Relevance )is decided by the inbound links, domain age, site authority.

Search Engine Ranking

The webpages the search engines return to accomplish a query are known as search engine results pages. Your search engine ranking would certainly ascertain the order of the placement of your web pages in the search results. This completes all the basic Link Building Glossary.

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