Getting traffic to your Internet site from the search engines can be broken down in to two sections. The two things you should focus on are generally on and off page optimization.

In all honesty I can not claim that one is more important than the other, on the other hand, in the following paragraphs we are going to be talking about off page optimization.

Just like you would imagine, off page optimization, deals with aspects of getting better search engine rankings using strategies that don't deal with the way you set up your website. And in simple terms we are referring to the development of inbound links. Needless to say you probably are aware of this but there are many various approaches you can take to do this. Here we are going to be reviewing some of the better ways to build links quickly and also create them so the search engines do not get upset.

A few of you may or may not have heard of website directories, but this is the first method we are going to talk about. For those of you who are unaware a website directory is virtually the same thing as a search engine, however if you would like to get your site listed in the directories you need to submit your website to them. This is a great way to build good quality one way links to your site from high authority sites. A thing you may not know is that some site directories can have a huge page rank and getting your website there will actually help your own page rank. Even so this doesn't mean that you shouldn't submit to every directory you can even if it has a low page rank for the reason that the number of links you have will also help.

Now let's move on to making use of article marketing for backlink building. Using this approach is also a good way to get your inbound links all over the Internet And just like Internet site directories you can find article directories to submit your articles to that have a great page rank. And when you do a little research you will find that the most popular article directories have a page rank of 5 and higher. This provides you with some good quality links pointing back to your Internet site. And of course these links can even help to raise the ranking of your own site. There are loads of books and guides online that can give you all the ins and outs of article marketing.

Something you won't normally want to do is to use a software that promises to get you a huge number of links instantly. The last thing you want to do after all your hard work is to get slapped by Google for spamming inbound links all over the Internet This is not to say that all backlink building software is bad because it's not. There are softwares out there that can help to save you lots of time when submitting articles and also submitting your site to website directories. By using a software to help you with these other tasks you'll be saving a lot of time and you will also end up getting more work done. And that extra time you get can be enough for you to begin producing new products and sites.

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